Requirements |
Full job description
The Social Media & Content Coordinator plays a pivotal role in promoting and enhancing the digital presence of the Columbia Valley region. As part of a dynamic marketing team, this individual will focus on sharing the valley's stories, attractions, and experiences, while engaging with potential visitors through various digital platforms. This role involves content creation, social media management, collaboration with tourism businesses, and strategic marketing initiatives designed to drive engagement, brand awareness, and visitor traffic to the Columbia Valley.
Responsibilities:
Oversee multiple social media accounts (Tourism Radium, Travel Columbia Valley, Invermere-Panorama, Columbia Valley Golf Trail) including strategy, planning content, execution and reporting
Manage monthly social media content calendars and execute posts and engagement with online audiences through comments and messages
Create dynamic content including copywriting, photography, and videos for digital channels (social media, websites, e-newsletters etc.)
Work with influencers, and travel media
Help promote valley-wide events, businesses and visitor experiences
Coordinate photo and video shoots
Coordinate blog schedule and content
Collaborate with marketing team members on social media and content marketing strategies to increase engagement and offers
Help manage the storage of marketing assets including images, electronic files and creative archive library
Publish paid social media advertising campaigns using Facebook / Google Advertising
Support the marketing team with strategy and outreach initatives
Travel and network with local businesses and tourism operators
Education, Skills and Qualifications
Post Secondary education in Marketing and/or Communications
2+ years experience managing social media accounts and digital copywriting.
A passion for travel and tourism
Strong creative eye and working knowledge of relevant social media platforms
Good photography / videography skills (Smartphone and Camera).
Design experience or education is an asset
Experience executing e-mail marketing campaigns and/or strategy is an asset
Experience publishing paid social media advertising is an asset
A proven ability to meet deadlines, work with a team and juggle multiple projects
Energy, enthusiasm, and high attention to quality & detail
Excellent communication skills (written and verbal)
Working hours will generally occur from Monday to Friday but hours of work may vary and require evenings and weekends. Successful candidate will be required to reside within the Columbia Valley.
If this position sounds like a perfect fit for you, please send us your resume and cover letter.
Job Types: Full-time, Permanent
Pay: $52,000.00-$56,000.00 per year
Schedule:
8 hour shift
Ability to commute/relocate:
Radium Hot Springs, BC: reliably commute or plan to relocate before starting work (preferred)
Experience:
Social Media Marketing & Management: 2 years (preferred)
Work Location: In person
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